The rise of responsive design has to do much with the rise of mobile devices, tablets, and smart devices like Kindle, game consoles, etc. The modern-day user expects to be able to access any website with a vast range of devices. Your website should be ready to handle any scenario. You cannot ignore these demands because numbers do not lie: according to recent studies,

• more than 80% of users surf through the internet using mobile devices in 2019;
• more than 60% of Google’s visits are done via a mobile device;
• mobile devices accounted for more than 50% of website traffic worldwide.

Your brand cannot neglect this tendency. If you cannot meet these expectations and growing demands by quickly adapting to the new reality, then you are doomed to failure, and your brand is doomed to extinction.

Let us consider some good reasons why responsive web design is important:

• Google gives priority to websites that display well on smartphones and other mobile devices. Since 2015, a responsive design with mobile-friendly behavior is a must-have for those who care about ranks in search engines.
• Consistent user experience across all devices reinforces engagement, amplifies lead generation, and boosts sales and conversions. According to studies, one in two people has gone to a competitor’s website after a poor mobile experience.
• Without a good responsive website, you may lose out on new leads and sales from the mobile web.
• It lets you reach customers and deliver messages on all types of devices (tablets, phablets, smartphones), thereby widening your target audience.
• It builds positive brand recognition and trust with consumers. According to stats, people are more likely to recommend a business with a well-designed mobile website.
• It keeps prospects on your website longer by providing a consistent experience and bringing them value on the spot.
• It is cost-effective. Responsive design offers a lower cost than creating various versions of the same website to meet multiple screen sizes. In addition, it is easier to maintain. You do not need to hire a whole agency to handle your multi-version platform.
• Last but not least, you can get a chance to stay ahead of your competition since almost 50% of companies all around the World still ignore mobile behavior and responsive layout.

Although initially responsive web design was chosen as a recommended solution due to lack of proper alternative, it has proved to everyone that it is a reliable approach with lots of benefits for the brand over the past years. It can cope with various situations and scenarios, providing a solid foundation for developers to build on and entrepreneurs to run their marketing campaigns to generate revenue and help businesses stay afloat.